I have been wondering why I couldn’t easily access recent information on Azul Beach Resort Riviera Maya located in Puerto Morelos.  Well, from what I can gather, this resort is being re-branded to the new Margaritaville Island Reserve Riviera Cancun by Karisma.

For those of you familiar with Jimmy Buffett’s Margaritaville brand, an easy-paced island lifestyle is behind the brand’s theme, but Margaritaville’s merge with Karisma introduces the all-inclusive resort concept in Mexico–good food and flowing booze combined with an island lifestyle spells good times without pretense.

Quite frankly I’m shocked.  This particular Azul family-friendly resort has established a loyal clientele, and the Karisma brand practically ensures steady all-inclusive resort bookings.

Am I wrong?  Did I misinterpret the available info?  I hate it when parent companies think that giving out the least amount of information equates to the highest degree of interest and bookings.

What do you think?