To those of you familiar with Panama Jack products (sunglasses, tanning oil, beach clothing, etc.), it may be of interest to note that Playa Hotels and Resorts has partnered with said company in order to launch Panama Jack’s brand into Mexico’s all-inclusive market. Both the Gran Caribe and Gran Porto Resorts will be rebranded with the Panama Jack name (Panama Jack Gran Caribe/Panama Jack Gran Porto)–the resorts will officially use the name in the last quarter of 2017 following a multi-million dollar refurbishment.
According to reports, the resorts will be aiming to recreate a “retro-hip vibe” which will reflect the life of a traveler–“think living walls, community dining, vintage surfboards and classic beach cruisers”. While there are no plans to close either resort for these renovations and promises of “minimal interruption” to existing guests, time will tell whether these kinds of renovations, particularly room renovations, can be done without some kind of temporary closure.